Constantly warning about how your product is or will eventually be so powerful that it will become a danger to humanity or society is the successful marketing.

Constantly warning about how your product is or will eventually be so powerful that it will become a danger to humanity or society is the successful marketing. And for the big AI companies, like OpenAI, it has the very beneficial side-effect of establishing the narrative that lets them influence politics into regulating their potential competitors out of the market. Because they are, of course, the only reasonable and responsible builders of self-described doomsday devices.