Turns out even highly motivated professionals don't understand that correlation is not causality: > For girls, it is the number of likes sent; the number of li

Turns out even highly motivated professionals don't understand that correlation is not causality: > For girls, it is the number of likes sent; the number of likes received has no impact on retention, maybe a little bit but less than 1%. The number of likes sent has a huge impact; a user that liked no profile in her 100 first scrolls has a d30 of 12%, and 19% for girls that like 10 profiles and 16% for girls that liked 5 profiles. The d1 retention is almost 100% correlated to a girl sending 5 likes to active guys in the first 24 hours (the real thing is to get a match, but it is easy to get a match when a girl sends 5 likes). So to have the perfect d1 retention for girls, the only thing you should focus on is to get them to send 5 likes. And you have about 100 scrolls to do so.