The OK Cupid blog was on my mind as I read it as well. The thing interesting about that blog was — if I remember it correctly — they posted results of initiati

The OK Cupid blog was on my mind as I read it as well. The thing interesting about that blog was — if I remember it correctly — they posted results of initiations by men and women. That suggested there was kind of an optimal strategy for men and women, in that there was kind of mismatching going on in terms of who reached out to who. IIRC, they were suggesting that it was good for women to reach out to very attractive men, because men in general were not getting contacted, including attractive men, but were responsive to being contacted, and a woman could take advantage of that, even if they were less attractive themselves. Men in contrast would do better to reach out to women who were slightly less attractive, because most of mens' attention collectively was focused on a very small group of very attractive women, and the women who were less attractive, even slightly so, were getting contacted much less often. Typing this out I think the distributions were very different from in the current article, but also I think they were analyzing different things. In that they were looking at actual initiations, and in this they're looking at likes. Also this article breaks things down a bit more in terms of goals in using the app, which plays into things as well in a big way. The complexity of it all increases quite a bit very rapidly.