Exactly. The bottom line is that (most) people aren't stupid. If they're doing something that doesn't seem rational, it's most likely because you aren't seeing

Exactly. The bottom line is that (most) people aren't stupid. If they're doing something that doesn't seem rational, it's most likely because you aren't seeing it from their perspective and are lacking information. If the ranchers had what they considered to be better options, they'd go for it.