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the iBrand hasn't done a good job of explaining that no apple hardware product has to be bought, to sign up to this cloud. In some ways, "Cloud, by Apple" woul
by ggm 2y ago
the iBrand hasn't done a good job of explaining that no apple hardware product has to be bought, to sign up to this cloud.
In some ways, "Cloud, by Apple" would have been better because it could have had a subsidiary tagline 'open to anyone' -where iPhone, iPad are pretty solidly walled garden devices.
I'm not in marketing. I am sure smart marketing people would point out downsides. I just think iCloud "says" -not for me, unless I have an iPhone.
- bombcar 2y agoEven if some iCloud+ things could work without any Apple devices, I'm not sure why anyone would want it. Most of them only get value from the integration (like hide my email, storage space, etc).
- ggm 2y agoYes. I think thats true but possibly a result of the strategy to make it compelling to move into the ecology. "Brought to you by apple" would be more openly "meh, you can make other choices" -Apple TV for instance, drives fine through devices able to do the API calls with apple approved client software, its not "sorry go buy an Apple TV" only. Apple don't sell the Roku or Chromecast devices, basically. So, for Apple TV it's clear you don't have to be iFriendly only. Probably I'm seduced by how amazingly cheap 1TB of Apple cloud is, compared to the others. Its a LOT cheaper than Google 1 or Microsoft's offering, discounting all the other side benefits.