Being a defense contractor isn't a problem that a little corporate rearrangement can't fix. Put the consumer division under a new subsidiary with a friendly nam

Being a defense contractor isn't a problem that a little corporate rearrangement can't fix. Put the consumer division under a new subsidiary with a friendly name and you're golden. Even among the small percentage who know the link, it's likely nobody will really care. For certain markets ("tacticool" gear, consumer firearms) being a defense contractor is even a bonus.