This is exactly what happened with their OMGPOP (Draw Something) acquisition. It was an obvious hit but not one that was very monetizable and the popularity ha

This is exactly what happened with their OMGPOP (Draw Something) acquisition. It was an obvious hit but not one that was very monetizable and the popularity has declined after paying a ridiculous sum for it. This is all explained better here: http://www.forbes.com/sites/terokuittinen/2012/07/25/oh-zynga/ http://www.forbes.com/sites/terokuittinen/2012/07/25/oh-zyng...