> The reason Twitter was successful is they paid celebrities and corporations to join their network. I mean, define 'successful'. Twitter was _culturally impor

> The reason Twitter was successful is they paid celebrities and corporations to join their network. I mean, define 'successful'. Twitter was _culturally important_ for a long time before it was a must-use by celebrities, and it's never been particularly successful in terms of reach (it has a similar MAU to Pinterest, which apparently still exists) or in financial terms. Like, for a lot of former Twitter users, Bluesky is _already_ successful; it is an adequate replacement for old-Twitter for their needs. That's all that most people are looking for, really.