I don't think they're popular here in the US, either. I'm not really sure what those benefits are supposed to be. Your phone has an assistant built in. A smart

I don't think they're popular here in the US, either. I'm not really sure what those benefits are supposed to be. Your phone has an assistant built in. A smart bulb sounds like a novelty at best. A smart lock just lets you inside the house. The benefits seem minimal, at non-zero cost. Americans can be pretty cheap. We can also be pretty profligate, and I suspect that many of those IOT devices that do get sold are mostly ignored. People would buy them purely because they're "the best", and never actually use any of those features. I'm sure privacy and security figure into it as well, though given how bad we are at privacy in other domains, I don't think it's the major factor. I think it's just a small negative that gets weighed against a positive that's hard to distinguish from zero.