3 ms·
I find it hilarious how anti-capitalist and anti-consumerist sentiments are heavily monetized with targeted products. You can buy t-shirts on Amazon that say “s
by _yb2s 2y ago
I find it hilarious how anti-capitalist and anti-consumerist sentiments are heavily monetized with targeted products. You can buy t-shirts on Amazon that say “stop buying shit you don’t need.” I am embarrassed in hindsight that as a teenager I had a Che Guevara shirt from the Hot Topic store in the mall. The ubiquitous popularity of the “Obey” clothing fad- where people were caving to social pressure to buy clothing with pithy commentary on not caving to social pressure was equally ironic.
- ToucanLoucan 2y agoThis discussion is making me think of Derek Guy's commentary on clothes as less simply things to cover your nudity and more things of social language: https://www.threads.net/@die_workwear/post/C_j1ZECpOFt?hl=en https://www.threads.net/@die_workwear/post/C_j1ZECpOFt?hl=en > So my only strong belief is that you should think of style first and foremost as social language, not purely as artistic expression. Aesthetics are rooted in culture—punk, skate, prep, workwear, etc. Identify a cultural language that resonates with you. So yes, to borrow the example of the GP, you had to know someone with the proper equipment to silk-screen an anarchist shirt, which necessarily meant the only way you could really get one was that way. Now, you can have dozens of them, in innumerable colors, styles, and designs. And I mean, I think it's fair to say that the old folks back in the day would've happily bought that shirt too rather than going into a buddy's workplace after hours and doing it themselves. I don't think the criticism "you aren't a real X you just bought it" really holds water. I'm sure the wide availability of these things necessarily makes things easier for that no-doubt real slice of owners who have no idea what that A means or why it matters to a community of people, but at the same time, it also makes it tremendously easier for all those in that community to dress how they want to dress, to perform their identity in social spaces, which in turn allows them to find one another more easily. Like I say this as a brain-rotted boy from the suburbs of the cultural wasteland of the early 2,000's: I had no identity in school, and that is a problem people. I have experienced firsthand the broad rejection you feel when you do not fit into any given social group, and don't know how to join one. Would a fashion sense have spared me that? I don't know, I had a myriad of other issues going on. But when I read Derek's writing about how clothes function as a language that we can communicate with one another without words, and form communities based on shared values? I hurt for my former self. I wish someone had helped me back then so I could fit in more. Maybe my loner, extremely contrarian self would've found companionship and not have had such a rough go until I was in my mid-twenties and started actually figuring out who the hell I was.