I assume that by 'core business' you mean the DVD rent-by-mail business? Keeping that would have been a terrible strategy. You only need to look at its competit

I assume that by 'core business' you mean the DVD rent-by-mail business? Keeping that would have been a terrible strategy. You only need to look at its competitors to see that (if there are any left). They shed a lot of customers in order to pivot but it was pivot or die.