Yes, yes, we all know how to size markets. The point I was making is that the market is there AND there is considerable interest around hair texture and stylin

Yes, yes, we all know how to size markets. The point I was making is that the market is there AND there is considerable interest around hair texture and styling among diverse women. Those who have researched ethnic personal care (and related issues) frequently discuss the importance and ubiquity of social interaction among those sharing certain beauty attributes. Check google if you're interested in the research--it's out there. $1.4m is a small risk for a company already getting 2 million uniques a month. By the way, if you are looking for traditional metrics on curly hair, the most you'll get is general ethnic personal care market sizing--the numbers just aren't as granular for markets around hair texture, skin color, etc. Hopefully soon we'll get access to that kind of data. ETA: ethnic personal care data can be used as a proxy for curly haired people, but any ethnic group can have curly hair.