According to the article, they're getting 2 million uniques/month, which suggests that demand exists. And with such blindingly obvious product/advertising tie-i

According to the article, they're getting 2 million uniques/month, which suggests that demand exists. And with such blindingly obvious product/advertising tie-ins, it seems like there's the potential for actually making money here. I'm certainly not in any position to make intelligent comments about this market, but I'd be wary of dismissing it because it's something that's not important to you personally. Fashion is another example of a market that many people here don't care about at all but that generates quite a lot of money.