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Caltech study: how a simple design trick affects consumer choices
- huhtenberg 14y ago> Caltech study No link to aforementioned study though. Hm.
- slapshot 14y agoIt's here: "Relative visual saliency differences induce sizable bias in consumer choice" Milica Milosavljevica, Vidhya Navalpakkama, Christof Kocha, Antonio Rangela, http://www.sciencedirect.com/science/article/pii/S1057740811001033 http://www.sciencedirect.com/science/article/pii/S1057740811... It's also behind a paywall. Insert the normal line of commentary about paywall science.
- sp332 14y agoHere you go http://www.stanford.edu/~mmilosav/jcp_mili.pdf http://www.stanford.edu/~mmilosav/jcp_mili.pdf
- Foy 14y agoThere's certainly some self-promotion near the end but I think that technology is pretty damn cool. You can upload a screenshot of your website and eyequant will give you a heatmap of where a visitor's attention will be with 90% accuracy. I'm both excited and scared to think of what technology (and marketing!!) will be like in a decade or two from now...
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- petercooper 14y agoAnother simple design trick is to have your main call to action at the end of a blog post be a valid link and not: <a href="eyequant.com">EyeQuant!</a> (which 404s!) ;-)
- oniTony 14y agoDescribed design hack in action -- http://xkcd.com/993/ http://xkcd.com/993/
- rfugger 14y agoThey did just this in Canada with "No Name" brand: https://encrypted.google.com/search?q=noname+brand&tbm=isch https://encrypted.google.com/search?q=noname+brand&tbm=i...
- jameszol 14y agoFunny. Walmart did this with their Great Value brand in '08 or '09. I am not sure if they continue with this color/minimal generic brand design or not. Google Image search for "great value walmart white label": http://goo.gl/yznJb http://goo.gl/yznJb
- dubya 14y agoThat's more or less what HEB's store brand looked like in the early 1980's (HEB is a South Texas grocery chain). But, I think all of the generic products were on one aisle rather than mixed in.
- leeny 14y agoI wonder if EyeQuant used their own product on the EyeQuant site. Perhaps the layout is intentionally busy, but there's so much going on that I feel a bit overwhelmed.