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Disruptive innovations and why great firms are so helpless to survive the impact.
- russell 18y agoThe article discusses Clayton Christensen's "The Innovator's Dilemma, When New Technologies Cause Great Firms to Fail", which shows why large entrenched companies don't survive disruptive technologies. The dilemma for the incumbent companies is, do I make the the incremental improvements in the current product (which the customers are demanding) or do I cannibalize it in favor of a (currently) niche product? Innovator's Dilemma is out of print, but I strongly encourage any would be entrepreneur to get hold of a copy. I consider it to be one of the most important books to read and understand. It will show you how to be disruptive. The bigger your competitors, the better.