What is the incentive to call out a competitor on their lies? If you want to be truly cynical, it's to your benefit to NOT call them out; then other-competitor

What is the incentive to call out a competitor on their lies? If you want to be truly cynical, it's to your benefit to NOT call them out; then other-competitors might spin their wheels following the negative results of your competitor when you're not wasting your time chasing the fiction.