4 ms·

Curious what subcultures comes to mind for you. I havent finished my coffee, but and drawing a blank on cultural interests that cant be commodified.

selimthegrim 2y ago
Carnival.
- TeMPOraL 2y ago
  You mean the traditional Month of Partying? Nah, that's been thoroughly commercialized already.
technofiend 2y ago
Not sure how mainstream furries are. Sure, they have conventions and whatnot but do you expect to see one on a box of cereal anytime soon? Probably not.
- idle_zealot 2y ago
  I... assume this is a joke? https://cereal.fandom.com/wiki/Chip_the_Wolf https://cereal.fandom.com/wiki/Chip_the_Wolf
  - Terr_ 2y ago
    I think the charitable interpretation is that parent-poster meant it like how cereal boxes have featured famous athletes, as opposed to brand mascots. For example, Frosted Flakes has "Tony the Tiger", but he is widely understood to be a fictional tiger, rather than an endorsement by a real human who got famous for wearing a tiger-suit.
    - technofiend 2y ago
      Yes, exactly.
  - technofiend 2y ago
    Do you mean Chip the Wolf is actually a human who wears a wolf costume? Because he looks like a cartoon character to me, so he doesn't qualify as a "furry" in my mind.
- anal_reactor 2y ago
  I thought of furries too
torginus 2y ago
Playing an instrument (or being part of a band), being part of a writing club. Anything where the meat of the activity either requires genuine ability and/or effort, or enjoying skillful humans performing that activity for you. The problem of a lot of subcultures is that they define themselves in large part by flashy externalities, and commodification is part of their DNA. For example: You like an underground band's music, as you feel the message they broadcast through their music resonates with you, and you'd like to display your participation, so you buy their merch and go to their shows. No matter how authentic they may seem, they've already sold themselves off as a commodity, and you've participated in the low effort transaction of buying a piece of identity, like you'd buy a share of a company's stock. Now, if later the band gets popular, that share of identity gets diluted, and you get to be one of those annoying people who insist you like the band before they were cool.
- s1artibartfast 2y ago
  I think it's important to distinguish between an act and a culture. I wholeheartedly agree that individuals can act in ways that aren't commodified. If people like it, there's almost always someone packaging it and selling it. Now, I don't think that means you can't enjoy playing or listening to music. If someone stops listening or playing a genre of music because someone is commodifying it, that just means a big part of what they enjoyed was the idea of being underground, transgressive, or counter cultural for its own sake. Also, some things can be more easily commodified without losing authenticity. Gutter punk music doesn't have the same impact when sung by a sold-out multi-millionaire. Inversely, it doesn't much matter how much money Yo-Yo ma has in the bank and that he's a guest at davos.
- TheOtherHobbes 2y ago
  Musicians are notorious for fetishising gear ownership. Old synthesizers routinely sell for five or sometimes six figures. Some of the buyers are talent-free collectors, others are industry successes who have the cash to spare and both collect and use them. Post your beat made on a $100 commodity synth, and everyone will be "Good effort.." no matter how good it is. Writing on social media is a lifestyle activity. You'll see endless reels showing "My cute working space", which inevitably has trailing plants and a lovely perfectly arranged bookshelf, probably with fairy lights, and never looks like anyone's random messy office. And so on. These are both promotional activities that signify belonging to cultures that allow you to buy a lifestyle identity by spending money on the appropriate gang signs and uploading them to your chosen forums and accounts. Original creativity and artistry are incidental to this. If someone doesn't show the gang signs and doesn't respect the standard tropes and genre signifiers, many consumers don't know what to do with them.
bakuninsbart 2y ago
Funny that no one yet mentioned the elephant in the room given that this is HN: Hacker and FOSS culture. Of course there are attempts to commercialize it, but people are naturally resistant.
- bluefirebrand 2y ago
  I would argue that Big Tech has successfully commercialized FOSS culture simply by using FOSS output to build commercial software Cloud Services like AWS probably would not exist without the foundation that FOSS provided
- tsumnia 2y ago
  I sort of disagree, as we've seen a significant increase in small scope tools like the FlipperZero, Arduinos, and Raspberry Pis. Each one has a slew of shields/extensions/whatever that subculture calls their plug and play option. That isn't to say the groups are mindless sheep or naturally resistant; just pointing out that the space does have some commercialization happening.
- finnthehuman 2y ago
  The DIY-spirited software scenes were so thoroughly commercialized that appealing to their aesthetics is now in the past. FFS, the "Hacker" in "Hacker News" is based on a venture capitalist co-opting a rebellious term to convince a bunch of impressionable youths that they can have this alluring label and that the cool kids software club is actually working for his vc firm. All the subculture has been thoroughly power-washed out of any commercial useful corner of their online communities. You can encounter more pressure to be a milquetoast office-job persona in the open source space than your actual office job. We're in so deep you can't even see how deep we're in.
  - bakuninsbart 2y ago
    > FFS, the "Hacker" in "Hacker News" is based on a venture capitalist co-opting a rebellious term to convince a bunch of impressionable youths that they can have this alluring label and that the cool kids software club is actually working for his vc firm. Ok, I didn't see the forest for the trees there, which is quite funny. But I still get together with friends to build stuff for the sake of it, without any intention of commercializing the things we build, and there is still a very large corpus of FOSS software being maintained by people simply because they think it is cool, or because they are idealists who want free software to be free.
boerseth 2y ago
Dancing is a good example, though not perfect. It's hard to convince a club to have a salsa/bachata/tango/swing centered evening, because the interested crowd actually comes to dance and socialize. It is much more profitable and easy to turn down the lights and up the music and get customers that buy alcohol. Not to say that dancing is not commodifiable. People make a living offering classes, outfits, shoes, and travels centered on specific dance genres. But as a participant, you can get pretty far for a lot less money than the price of the proverbial night on the town.
- s1artibartfast 2y ago
  I think it's important to distinguish Acts which individuals perform from the culture around those Acts. Commodification of a subculture is spoken about as if it is a binary a purity test but that isn't reflective of reality. You can pay $500 to watch some aged punk rockers perform in an arena, but that doesn't mean that there isn't an illegal Warehouse show going on at the same time in the same city.
kjkjadksj 2y ago
Anything unsavory to associate a major brand with is generally actively ignored in mass media. Could be something weird or heinous or merely frowned upon like partying culture these days.
judahmeek 2y ago
Wildness Survival?
- bilbo0s 2y ago
  Huh? Corporate brands sell everything from footwear and clothing to water filters and backpacks targeted directly at that "Wildness Survival" subculture. In fact, "Wildness Survival" is actually one of the most profitable subcultures at the moment.

selimthegrim 2y ago

Carnival.

TeMPOraL 2y ago
You mean the traditional Month of Partying? Nah, that's been thoroughly commercialized already.

technofiend 2y ago

Not sure how mainstream furries are. Sure, they have conventions and whatnot but do you expect to see one on a box of cereal anytime soon? Probably not.

idle_zealot 2y ago
I... assume this is a joke? https://cereal.fandom.com/wiki/Chip_the_Wolf https://cereal.fandom.com/wiki/Chip_the_Wolf
- Terr_ 2y ago
  I think the charitable interpretation is that parent-poster meant it like how cereal boxes have featured famous athletes, as opposed to brand mascots. For example, Frosted Flakes has "Tony the Tiger", but he is widely understood to be a fictional tiger, rather than an endorsement by a real human who got famous for wearing a tiger-suit.
  - technofiend 2y ago
    Yes, exactly.
- technofiend 2y ago
  Do you mean Chip the Wolf is actually a human who wears a wolf costume? Because he looks like a cartoon character to me, so he doesn't qualify as a "furry" in my mind.
anal_reactor 2y ago
I thought of furries too

torginus 2y ago

Playing an instrument (or being part of a band), being part of a writing club. Anything where the meat of the activity either requires genuine ability and/or effort, or enjoying skillful humans performing that activity for you. The problem of a lot of subcultures is that they define themselves in large part by flashy externalities, and commodification is part of their DNA. For example: You like an underground band's music, as you feel the message they broadcast through their music resonates with you, and you'd like to display your participation, so you buy their merch and go to their shows. No matter how authentic they may seem, they've already sold themselves off as a commodity, and you've participated in the low effort transaction of buying a piece of identity, like you'd buy a share of a company's stock. Now, if later the band gets popular, that share of identity gets diluted, and you get to be one of those annoying people who insist you like the band before they were cool.

s1artibartfast 2y ago
I think it's important to distinguish between an act and a culture. I wholeheartedly agree that individuals can act in ways that aren't commodified. If people like it, there's almost always someone packaging it and selling it. Now, I don't think that means you can't enjoy playing or listening to music. If someone stops listening or playing a genre of music because someone is commodifying it, that just means a big part of what they enjoyed was the idea of being underground, transgressive, or counter cultural for its own sake. Also, some things can be more easily commodified without losing authenticity. Gutter punk music doesn't have the same impact when sung by a sold-out multi-millionaire. Inversely, it doesn't much matter how much money Yo-Yo ma has in the bank and that he's a guest at davos.
TheOtherHobbes 2y ago
Musicians are notorious for fetishising gear ownership. Old synthesizers routinely sell for five or sometimes six figures. Some of the buyers are talent-free collectors, others are industry successes who have the cash to spare and both collect and use them. Post your beat made on a $100 commodity synth, and everyone will be "Good effort.." no matter how good it is. Writing on social media is a lifestyle activity. You'll see endless reels showing "My cute working space", which inevitably has trailing plants and a lovely perfectly arranged bookshelf, probably with fairy lights, and never looks like anyone's random messy office. And so on. These are both promotional activities that signify belonging to cultures that allow you to buy a lifestyle identity by spending money on the appropriate gang signs and uploading them to your chosen forums and accounts. Original creativity and artistry are incidental to this. If someone doesn't show the gang signs and doesn't respect the standard tropes and genre signifiers, many consumers don't know what to do with them.

bakuninsbart 2y ago

Funny that no one yet mentioned the elephant in the room given that this is HN: Hacker and FOSS culture. Of course there are attempts to commercialize it, but people are naturally resistant.

bluefirebrand 2y ago
I would argue that Big Tech has successfully commercialized FOSS culture simply by using FOSS output to build commercial software Cloud Services like AWS probably would not exist without the foundation that FOSS provided
tsumnia 2y ago
I sort of disagree, as we've seen a significant increase in small scope tools like the FlipperZero, Arduinos, and Raspberry Pis. Each one has a slew of shields/extensions/whatever that subculture calls their plug and play option. That isn't to say the groups are mindless sheep or naturally resistant; just pointing out that the space does have some commercialization happening.
finnthehuman 2y ago
The DIY-spirited software scenes were so thoroughly commercialized that appealing to their aesthetics is now in the past. FFS, the "Hacker" in "Hacker News" is based on a venture capitalist co-opting a rebellious term to convince a bunch of impressionable youths that they can have this alluring label and that the cool kids software club is actually working for his vc firm. All the subculture has been thoroughly power-washed out of any commercial useful corner of their online communities. You can encounter more pressure to be a milquetoast office-job persona in the open source space than your actual office job. We're in so deep you can't even see how deep we're in.
- bakuninsbart 2y ago
  > FFS, the "Hacker" in "Hacker News" is based on a venture capitalist co-opting a rebellious term to convince a bunch of impressionable youths that they can have this alluring label and that the cool kids software club is actually working for his vc firm. Ok, I didn't see the forest for the trees there, which is quite funny. But I still get together with friends to build stuff for the sake of it, without any intention of commercializing the things we build, and there is still a very large corpus of FOSS software being maintained by people simply because they think it is cool, or because they are idealists who want free software to be free.

boerseth 2y ago

Dancing is a good example, though not perfect. It's hard to convince a club to have a salsa/bachata/tango/swing centered evening, because the interested crowd actually comes to dance and socialize. It is much more profitable and easy to turn down the lights and up the music and get customers that buy alcohol. Not to say that dancing is not commodifiable. People make a living offering classes, outfits, shoes, and travels centered on specific dance genres. But as a participant, you can get pretty far for a lot less money than the price of the proverbial night on the town.

s1artibartfast 2y ago
I think it's important to distinguish Acts which individuals perform from the culture around those Acts. Commodification of a subculture is spoken about as if it is a binary a purity test but that isn't reflective of reality. You can pay $500 to watch some aged punk rockers perform in an arena, but that doesn't mean that there isn't an illegal Warehouse show going on at the same time in the same city.

kjkjadksj 2y ago

Anything unsavory to associate a major brand with is generally actively ignored in mass media. Could be something weird or heinous or merely frowned upon like partying culture these days.

judahmeek 2y ago

Wildness Survival?

bilbo0s 2y ago
Huh? Corporate brands sell everything from footwear and clothing to water filters and backpacks targeted directly at that "Wildness Survival" subculture. In fact, "Wildness Survival" is actually one of the most profitable subcultures at the moment.