I don't understand why TV shows are shot in anything but 1.78. There's what, maybe 1% of watchers on wider screens? 2.00:1 or even 2.20:1 seem like a reasonable

I don't understand why TV shows are shot in anything but 1.78. There's what, maybe 1% of watchers on wider screens? 2.00:1 or even 2.20:1 seem like a reasonable compromise, but 2.39:1 is insane. They could at least shoot it open matte (maybe not as easy in 2.39 to do) so that those of us who want to mask to 2.39:1 can enjoy it that way w/o losing anything important while most watchers wouldn't notice the difference.