Like adverts in general the value of your data or your attention is tiny. The average American spends $200 (via higher costs for products) for TV each year and

Like adverts in general the value of your data or your attention is tiny. The average American spends $200 (via higher costs for products) for TV each year and receives how many hundreds of hours of adverts in return? The superbowl for example gets $5 for every viewer, for about an hour of adverts. What’s the average hour of time worth? Facebook might suck up your data and flog it for a few cents, you’ve probably got more cash down the back of the sofa.