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> just use cash/certified check from now on You might want to discover about sophistication and pervasive facial recognition technology used by major retailers
by inetknght 2y ago
> just use cash/certified check from now on
You might want to discover about sophistication and pervasive facial recognition technology used by major retailers. Paid by cash? It can still be tracked to you. For "fraud prevention", of course.
- gruez 2y ago>Paid by cash? It can still be tracked to you. For "fraud prevention", of course. They can already track you through your phone and/or credit cards. Why bother setting up a massive facial recognition system for people paying with cash when they only account for 10% (or whatever) of overall shoppers, and have less disposable income than average?
- spencerflem 2y agoidk why, but they do
- bdavbdav 2y agoGot a source on retailers actively doing this?
- erikerikson 2y agoWord of mouth: retailers in China have been using face recognition technologies to identify key customers so that they can be greater by name when delivered their favorite drink upon entering the premises.
- gruez 2y agoThe trouble with "word of mouth" is that you can't tell whether something is actually real, or vaporware that some account executive dreamed up to close a deal.
- erikerikson 2y agoI agree, which is why I qualified it. I was working at a retailer, building it's cloud systems at the time. It was told to me by a colleague who claimed to be told that by a peer from China at a conference.
- spencerflem 2y agoIts very well known that Target, Wallgreens use facial recognition for shoplifting. Its harder to prove any specific stores are using any specific survailence product for marketing, but plenty of companies are offering it. Here' Samsung's take: https://web.archive.org/web/20230410052807/https://www.samsungsds.com/global/en/solutions/off/nbs/nexshop_behavior_sensing.html https://web.archive.org/web/20230410052807/https://www.samsu...
- bdavbdav 2y agoThat’s really interesting- thanks for the link!
- vmilner 2y agohttps://www.facewatch.co.uk/ https://www.facewatch.co.uk/
- bdavbdav 2y agoI meant more for marketing - definitely used lots for loss prevention.
- Lio 2y agoI don’t know about the US but in the UK they did it ostensibly to catch shoplifters. We have a major problem with “professional” thieves stealing because the big chains don’t want to pay cashiers anymore. You see a screen with your face on it in places like Waitrose self service checkouts now. It’s their way of saying “we know who you are”. Tracking cash purchases is just a side bonus for them.
- londons_explore 2y agoAre you aware of cases where it is used for more that theft prevention/manual review of CCTV? I'm not aware of any big retailers using facial data for targeting vouchers or anything similar. Simple things like "did walk through the door with a child" would be pretty valuable data, yet as far as I know, nobody uses it.
- kortilla 2y agoIs there actual evidence of this, like anywhere? Facial recognition on a small corpus of known faces (what everyone experiences on Facebook, their phones, etc) is an easy problem. Walmart picking up a face walking into a store and matching it against 30 million possibilities is going to return so many false positive matches it’s going to be completely useless.
- 8xeh 2y agoFacial recognition is illegal where I live, both for gov't and commercial uses. Several major cities in the US have banned it (e.g., San Francisco, Boston, etc.).