There are specific cases where coordination is illegal. The examples the FTC uses are all cases where businesses colluded to raise prices – for example, retaile

There are specific cases where coordination is illegal. The examples the FTC uses are all cases where businesses colluded to raise prices – for example, retailers boycotting manufacturers who also sold to a cheaper catalog reseller - and it’s hard to imagine that applying here since the objections weren’t tied to ad rates or kickbacks from a competing social media company. It’s not market distortion if Lego Group chooses not to buy ads on any platform where they can be displayed next to hate speech and Nestle says “us too”. https://www.ftc.gov/advice-guidance/competition-guidance/guide-antitrust-laws/dealings-competitors/group-boycotts https://www.ftc.gov/advice-guidance/competition-guidance/gui... The big question here is whether the Republicans who run the FTC and courts are now willing to compel payment to a key donor’s service.