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Anecdote: I was in charge of a complete rebuild for an e-commerce website a few years back, which included a new design. We were debating various layout options
by bschne 2y ago
Anecdote: I was in charge of a complete rebuild for an e-commerce website a few years back, which included a new design. We were debating various layout options, as it was tricky to get the information hierarchy right and show everything necessary even on smaller screens. Then we had an internal review and the CEO complicated things considerably by insisting it was very important that the header be sticky --- to ensure that the company logo would always remain visible even when scrolling, reminding users of our brand.
- stalfosknight 2y agoCEOs need to be stopped or at least be told to shut the fuck up.
- eviks 2y agoIs it possible to distract the kid in power with a favicon that is always visible in the url bar and allow users not curse the brand due to stickiness?
- echoangle 2y agoMost users are on mobile nowadays and don't see the favicon until they want to switch tabs.
- mrweasel 2y agoIt continues to amaze me how many companies believe that customer care about their brand. The brands people care the most about are yet those they actively attempt to avoid, or those who doesn't need to constantly remind people of their existence.
- dasil003 2y agoBrands matter a lot, but a CEO who believes the logo should always be visible on the website in pursuit of brand strength doesn't actually understand the first thing about brands.