2 ms·

I suspect that would just have set the bar too high. Unrealistic expectations are not good for devices in really early stages. I think the presentation at Goog

by tikhonj 14y ago

I suspect that would just have set the bar too high. Unrealistic expectations are not good for devices in really early stages. I think the presentation at Google IO was perfect: it was something obviously completely achievable now with the exact technology they had. And it was pretty cool.

Heinleinian 14y ago
In general, tech companies probably shouldn't do any preview videos at all -- they should just show a product demo when it's ready. I do think a video like the one described in the link could be done in a way that it was clearly so far in the future that everyone would know it was an imagination thing, like the concept cars at auto shows, that could turn into a real product in 5-10 years. And it would be worthwhile to get people thinking about augmented reality. But those kind of far-off concept promotions are really hard to do well.