They're not the exact same product. Different brands and versions of cigarettes can taste very different. And of course they look very different too. Different

They're not the exact same product. Different brands and versions of cigarettes can taste very different. And of course they look very different too. Different lengths as well. There are certainly brand connotations as well, but once you find the cigarette you like best, why would you change? It's not like a dozen new competitors with better flavor are coming out each year. You stick with the one you like best because it continues to be the one you like best. Zero cult explanation needed.