> Scale changes as population grows and usage deepens. ^ IBM was the brand in a time when no computing products existed for the Man on the Clapham omnibus. Ea

> Scale changes as population grows and usage deepens. ^ IBM was the brand in a time when no computing products existed for the Man on the Clapham omnibus. Earlier examples of consumers having a parasocial relationship with a branded identity exist, just not particularly in the computing tech field. Dresses, artworks, perfumes, performers have famously had cult like followings in times past - Lisztomania had fans camping out for a glimpse and prime seats.