Imagine you are a completely non-technical friend of yours. They are very smart but they do not know a damn thing about configuring computers. They mostly just

Imagine you are a completely non-technical friend of yours. They are very smart but they do not know a damn thing about configuring computers. They mostly just use their phone and/or tablet. How much of "just append ?udm=14 to your search query" is absolute gibberish? Is "install the udm14 plugin" going to make any more sense? Is "go to udm14.com for all your searches" going to stick? Are there phishing sites at umd14.com, mdm41.com, uwu44.com, and all the other variants they'll probably misremember it as? "just search for 'fucking whatever' and the AI crap goes away", on the other hand, is funny, uses a common dictionary word that everyone above the age of five knows how to spell, and is intensely memorable.