As long as you are still thinking of "images" and especially images as the product, you are not being creative. A really creative and productive use is to star

As long as you are still thinking of "images" and especially images as the product, you are not being creative. A really creative and productive use is to start talking in terms of what specifically the images contain, what information they transmit and what purpose they serve: "Providing training for pilots with an infinite amount of flight under distress material." "Show how real estate projects would look like after they would be finished." etc..