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I had my lightbulb moment about business development when working as a developer advocate at Google. Some companies we partnered with had excellent bizdevs - th
by mmahemoff 14y ago
I had my lightbulb moment about business development when working as a developer advocate at Google. Some companies we partnered with had excellent bizdevs - though not programmers, they were technically savvy, creative about finding ways to work together, and willing to take on feedback - and their companies gained as a result. At the other end of the spectrum, a disturbingly high number of companies had zero mechanisms in place to even get in touch about matters of business development (or even related items such as sales). Not even a simple contact form or email address.
The comments about bizdev also remind me of an interview with Jason Cohen a little while ago, where he was explaining the research he undertook before launching WP Engine. The main point was how methodical and quantitative it all was, and that this is the kind of thing a Business Guy should be doing in a startup, not just randomly filing trademark applications and making sure everything's in order.