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Maybe someone can list the great companies that have been started by "writing the ideal press release first".
by richcollins 14y ago
Maybe someone can list the great companies that have been started by "writing the ideal press release first".
- michaelpinto 14y agoTwo examples worth thinking of: IBM may not have been started with a press release, but Paul Rand's branding and their advertising made them stand out from their competition. Apple may not have been started with a press release, but Regis McKenna really helped put them on the map.