Precisely. They're talking about a customer who has spent £700,000 ($870,000) on suits. That's a long-term relationship built on trust. Hiking your prices to ma

Precisely. They're talking about a customer who has spent £700,000 ($870,000) on suits. That's a long-term relationship built on trust. Hiking your prices to manage demand might be a short-term financial bonanza, but it's disastrous in terms of reputation.