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> If you're selling something low end, like a hotdog or pair of shoes, this makes sense. But for higher-end purchases there is a relationship component which ca
by michaelt 2y ago
> If you're selling something low end, like a hotdog or pair of shoes, this makes sense. But for higher-end purchases there is a relationship component which can take time to build.
I'd have expected the reverse, in some cases. Almost everyone who enters a shoe store can afford shoes and are seriously considering making a purchase.
Whereas if you run a dealership selling $200,000 supercars, there's probably a steady stream of people who'd like a test drive but who don't have $200,000 in their bank account.
- metadat 2y agoDealerships don't generally allow test-drives on high-end models in my experience. Go to a Porsche dealer and notice how they don't get upset about you "wasting their time". Experienced salespeople have typically figured out the formula to winning people over.