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I have read somewhere that the money Google pays Apple for being the default is a relatively big chunk of Apple's profit margins. If true, then it is understand
by arvinsim 2y ago
I have read somewhere that the money Google pays Apple for being the default is a relatively big chunk of Apple's profit margins. If true, then it is understandable why Apple is fighting hard for it.
- IncreasePosts 2y agoAlso, what will apple do - make Google not the default? Giving users bing or whatever will just piss off a lot of people.
- dumbfounder 2y agoDevelop their own crappy version and rely on most people not noticing. (Apple Maps)
- Cumpiler69 2y agoGoogle search has already become crappy enough. I doubt Apples would do so much worse at this point.
- sthatipamala 2y agoYour info might be outdated. Apple Maps is actually better than Google Maps in many ways (e.g. it says "pass this light and at the next one, turn left" instead of "in 300 feet, turn left")
- lotsofpulp 2y agoI notice that I don’t see ads in Apple Maps.
- JKCalhoun 2y agoOption 1: Present the choices on the Setup screen when you install the new iOS. Option 2: Leave the default NULL and when the user first hits search in iOS (and default is NULL), present the list of search providers.
- iforgot22 2y agoIf they're still not being paid for those choices, I don't see why Apple would do this instead of just making the default Google (or something else reasonable).
- jeroenhd 2y agoIn the EU both Google and Microsoft have such selection screens for search engines (and at some point browsers) because of antitrust concerns. I believe Apple also has a browser selection screen on iOS, but I'm not sure if this is the case for search engines. If antitrust rulings make the case that any such big tech deals are illegal, Apple may not have a choice in the matter.
- iforgot22 2y agoIt's possible that Apple could be forced to do this, but just want to note that the EU Google and Microsoft thing is different. The EU didn't want them to push their own browsers, search engines, or other software on users.
- IncreasePosts 2y agoSure - but what I mean is that Apple seems to be stuck without any good options here. Even if they don't get the $20B/yr, most users will probably either choose google search, or be upset if they don't get google search on mobile safari.
- JKCalhoun 2y agoI see your point. Apple can no doubt weather the loss of $20B.
- madeofpalk 2y agoIt seems the main thing the DoJ is upset about is that Apple hasn't developed a search engine themselves, because they have these deals with Google.
- SteveNuts 2y agoSurprised Apple and Google haven't just come to an agreement for Apple to "create their own" search engine which uses Google as the backend to work around it.
- madeofpalk 2y agoThis is pretty much exactly one of DoJ's proposed remedies they're trying to force Google to do https://www.theverge.com/2024/11/27/24302415/doj-google-search-antitrust-remedies-chrome-android#nGgNdB https://www.theverge.com/2024/11/27/24302415/doj-google-sear...
- iforgot22 2y agoSo they want more vertical integration?
- HarHarVeryFunny 2y agoApple need to get their AI act together and replace Siri with a decent RAG-supporting AI that people are likely to prefer to search (Google search is becoming less and less useful, both in of itself and wrt AI). It's funny that when Apple originally acquired the Siri tech from SRI international ("Siri" = "SRI"), there were plans to augment it with all sorts of agentic behaviors like OpenTable bookings, which never happened, and now OpenAI's first agent "Operator" seems to be focusing on exactly use cases like that (OpenTable, Uber, etc). Rather than paying for search, these sort of AI-generated business referrals could be a revenue source for Apple, or at least offset the cost of licencing a SOTA AI from someone else until/unless they develop their own.
- deleted 2y ago[deleted]
- fullshark 2y agoTheir services profits maybe (which is where Wallstreet's perceived growth is coming from)
- iforgot22 2y agoDoes Apple think Google is going to intentionally lose the trial so they don't have to pay anymore :D?
- threeseed 2y ago> relatively big chunk of Apple's profit margins It's about 1/6 of Apple's profits. And proportional to the growth of their devices i.e it's likely to go down over time as they grow beyond iPhone/Mac.
- bell-cot 2y agoDoesn't matter what % of Apple's profits, we're talking $11-figures per year. There are not enough lawyers in American (within this legal niche) to soak up all the legal expenses that defending an 11-figure profit center could justify.