In our case they're more "top of funnel". We make money generating leads. When optimizing purely for signups, we get a lot, but they're not the type of users

In our case they're more "top of funnel". We make money generating leads. When optimizing purely for signups, we get a lot, but they're not the type of users that become leads. Its really just a google ads problem - we can tell google ads to focus on traffic that converts to leads, but there's not as much of that.