There's been a fairly high profile hype cycle around them for a few years driven by a few high profile creators/influencers making some huge stunt purchases and

There's been a fairly high profile hype cycle around them for a few years driven by a few high profile creators/influencers making some huge stunt purchases and lots of speculation on the value of the cards. Feels very beany baby-esque to me but bubbles are lasting a long time these days so who knows how long it'll last.