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> the exercise of ‘writing the ideal press release’ first, before you even write a line of code That's an interesting idea - Press Driven Development. Has any
by DanI-S 14y ago
> the exercise of ‘writing the ideal press release’ first, before you even write a line of code
That's an interesting idea - Press Driven Development. Has anyone here tried it?
- amirmc 14y agoThis is also Amazon's approach to product development. See the Quora answer at: http://www.quora.com/What-is-Amazons-approach-to-product-development-and-product-management http://www.quora.com/What-is-Amazons-approach-to-product-dev...
- wilfra 14y agoWow that answer is a great read. Thanks!
- saraid216 14y agoIt sounds to me like any other kind of specification writing, simply from a marketing perspective. I can see the benefits, but eh. I'm not really convinced.
- mayukh 14y agoThe benefits are to bring a clarity and focus to the product development process not always enforced by a spec. Who are you building this for as opposed to what are the features.
- knewter 14y agoWriting specifications, and knowing which items in the roadmap bring the most value to the greatest numbers, are hugely different beasts. I definitely took the PR-driven approach to mean identifying those 2 items, even if taken by themselves (without the rest of the roadmap) they are meaningless. This is a massive, valuable skill to have...and one I'm not sure how to acquire. Don't know if this convinces you, but the article really spoke to me.
- Heinleinian 14y agoThe original, $10 million X Prize (for the first private space flights) was launched this way. They did a huge press conference to launch the prize competition, and got the head of NASA and a bunch of astronauts there. Peter Diamandis later said he didn't have a dime of the prize money at the time -- he quietly raised it later. In the meantime, everyone just assumed he had it because the launch event had so much credibility attached to it.
- kanzure 14y agoI thought the prize money was insurance money?
- Heinleinian 14y agoPartially. The insurance policy still cost a couple million dollars, which they had to raise. And they didn't purchase the insurance policy until several years after the competition was launched.
- gvb 14y agoQuite a few, actually. There was (is?) a rash of people who create a simple teaser web site that collects contact information from interested parties as their "MVP" to "validate" their idea. No code. No product.
- regularfry 14y agoI know it predates him, but Tim Ferriss recommended something like this in the Four Hour Work Week, which everyone seems to have read.
- andy_boot 14y agoI've been experimenting with it recently. It doesn't take long to throw up a landing page, mailchimp and $50 of targeted facebook [or adword] ads.