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ATT mentioned in their earnings call that they've made it harder to upgrade by extending the amount of time you must wait to be able to upgrade. They did it to
by jusben1369 14y ago
ATT mentioned in their earnings call that they've made it harder to upgrade by extending the amount of time you must wait to be able to upgrade. They did it to boost earnings and it helped. That might also explain the softness in the iPhone numbers.
- fpgeek 14y agoWait, there's more than one way for AT&T to dial back the subsidies it is paying Apple? Who'd have guessed that? I thought their customers wanted the iPhone so badly that they had no choice in the matter. It's also worth noting that upgrade games for iPhone users are quite common outside the US (higher "early upgrade" fee, delayed upgrade eligibility and so on). It isn't terribly surprising to see AT&T borrowing from that playbook (though I suppose they should patent those tricks before Apple does ;) ).