If I could use an analogy like Dalton does that doesn't make much sense; Dalton is trying to sell us a better mousetrap, BUT--atleast in the beginning--he was

If I could use an analogy like Dalton does that doesn't make much sense; Dalton is trying to sell us a better mousetrap, BUT--atleast in the beginning--he was advertising it as a totally different way to catch the mouse. The problem is that most people either: a) aren't bothered by the mouse, or b) didn't know they should be trying to catch the mouse in the first place. Substitute 'mouse' and 'mousetrap' with 'Facebook & Twitter's advertising model.'