I feel like building a welcoming community is far more important for attracting women than just having a flowing interface and scrapbooking functions. Your use

I feel like building a welcoming community is far more important for attracting women than just having a flowing interface and scrapbooking functions. Your user interface doesn't matter if the early adopters create a community that tolerates things like "Tits for GTFO!" "Get back in the kitchen" or "stfu and make me sandwich." And unfortunately, early adopters tend to be men. Edit: Not to say that it's impossible to create a community focused on women - I just wanted to point out what I see as the major barriers.