Using the phrase "virtue signaling" as a pejorative is iniquity signaling. In reality, it serves an important social function. Expressing ethical values signal

Using the phrase "virtue signaling" as a pejorative is iniquity signaling. In reality, it serves an important social function. Expressing ethical values signals to others that these values matter and encourages collective action. When enough people make similar choices, it can create economic and social pressure for change. Publicly aligning one's actions with one's principles isn't just about image. It's about fostering accountability, strengthening community values, and inspiring others to reflect on their own choices. In this way, "virtue signaling" can be a catalyst for meaningful social and economic reform.