You get what you measure. Measure what you want to get. So first be really sure what it is you want to get. What you want to get will be hard to measure. Acce

You get what you measure. Measure what you want to get. So first be really sure what it is you want to get. What you want to get will be hard to measure. Accept that as truth. However accept no proxy measures. Measure only the specific outcomes you want.