I think it is a great format, I can't wait to see how and if it proliferates. At the same time, looking at Google Trends (just now) reveals that on a global le

I think it is a great format, I can't wait to see how and if it proliferates. At the same time, looking at Google Trends (just now) reveals that on a global level, in terms of worldwide searches - and in the last 12 months, searches for JPEG XL peaked at around 100, in a single day (sometime in September of last year). That is a horrendously low amount of interest. Without a concerted effort in education (or re-education) it would appear that it doesn't matter even a tiny bit how much better this format is. To put it politely, almost nobody gives a shit. Disclaimer: it is my favourite format.