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To give an idea why, I’ll present to you my own business case study. I just bought $7,000 in ads at Meta for 2 months, for my retail clothing store that has 4
by vFunct 2y ago
To give an idea why, I’ll
present to you my own business case study.
I just bought $7,000 in ads at Meta for 2 months, for my retail clothing store that has 4 employees. We don’t even sell online. We are pure brick-and-mortar retail. I expect revenue to be 4x-10x that for that time those ads run. Whenever I buy ads on their platform, it’s always that kind of result. It’s better than my Google search ads because fashion isn’t something you necessarily seek to solve a problem. It’s something that someone else convinces you should buy.
Meta has billions of people staring all day on their platform, and they have ways for me to easily target the exact person that would buy our clothes, even if they aren’t searching for it.
I could do marketing in other ways, but this is the laziest, easiest way. And I’ve done things like direct mail and video ads and posters. I just have a full time engineering job and this is my side hustle. Fashion marketing is a lot of work, and Meta makes it easy.
And I believe there are millions of small businesses like mine that Meta is effectively taking advantage of. I know people in my exact fashion market of mom-and-pop clothing stores, some doing part time in their homes, some with small retail shops, doing the same thing of hitting “Boost” on their Instagram or Facebook posts. You don’t need to be LVMH to market fashion with Meta. It really does work at the micro-level.
- victor106 2y agoInteresting. I see much less returns for a side hustle fashion brand. how much time do you invest in creating the ads? which platform do you use? Instagram or Facebook? or any others?
- vFunct 2y agoI use both. General Instagram marketing and for Facebook I create sale events and boost that. There’s definitely a quality and established brand effect. If you have more content on your page or if you have better photos, your CPC are cheaper. I try not to spend more than a day a month on marketing.
- pksj763 2y agoBecause its not possible mathematically. Those who pay more get the boost for the same target audience everyone else is trying to capture. Notice it has nothing to do with quality of product or service. Just who pays the Platform more. If you are not getting attention. The platform tells you to pay more for it or that you be more engaging. This has nothing to do with product being sold. Its classic middle man monopoly behavior. People cant do anything about it because its a system wide problem with a platform economy.
- smgit 2y agoPeople can move to other platforms. But since its basically 2-3 large ones that dominate the whole online ad market, you are probably right. I think its more a question of letting small businesses know, that it can become a trap if they over rely on these Platforms for sales.
- vFunct 2y agoMy own experience shows that the quality of ads, ad targeting, your website, your brand, your product, etc.. all affect advertising return-on-investment. I can see my ad return improving every time I improve the quality of one of the above. You can spend a million dollars on advertising and get zero return if your product is absolute crap.