3 ms·

At one point in the 2000's Apple was leaning heavily on its UNIX brand. They sold big clusters of Xserves to universities for research projects. It was all over

At one point in the 2000's Apple was leaning heavily on its UNIX brand. They sold big clusters of Xserves to universities for research projects. It was all over their keynotes and website copy. They made a big deal about cancer researchers using OSX. Then like always with Steve Jobs when he didn't feel the love back ($$$) he dumped it and never even thought about it again.

scrlk 2y ago
"Sends other UNIX boxes to /dev/null" is one of the best Apple ads from that era: https://brainmapping.org/MarkCohen/UNIXad.pdf https://brainmapping.org/MarkCohen/UNIXad.pdf
- Grosvenor 2y ago
  What is with the spacing there? "UNIX........boxes". Very un-Apple. But damn I miss this era of Apple. Great ad.
  - wtallis 2y ago
    That ad was a two-page spread in printed magazines. The extra spacing was to account for the binding not laying flat.
pinewurst 2y ago
I still know a bunch of cancer researchers who use OSX/MacOS. Do they care about formal Unix certification? Not in the least.
rezmason 2y ago
In case it bears mentioning, the rationale behind this was that the migration from Mac OS 9 to Mac OS X was complex, and needed to be justified. Establishing OS X as more stable than Mac OS 9 was an important argument for that push. "Mac OS X is more stable!" "How stable is it?" "Well, it's built on top of an established workhorse or something you've never heard of!" "Gosh! Take my $129!"