I wonder how much of this story directly relates to customers though. Free Trials, do enable questioning customers to come onboard. But at the same time, cust

I wonder how much of this story directly relates to customers though. Free Trials, do enable questioning customers to come onboard. But at the same time, customers may not be "invested" enough to care to really evaluate your product. However, how does one determine at which point the customer has invested enough? If I pay a dollar for an app on the appstore, I'm not nearly as invested in it as spending $30 or more. I feel like I'm in a similar place with my product. It's meant for businesses, but the rational side of me wants to make it a freemium model so the maximum number of people get to know how awesome it is. On the other hand many business owners may not be taking my product as a serious contender as it's free.