> "When the customer asks a lot of things, we have learned to respond to every request," Chang said. "Some of them were crazy, some of them were irrational, [bu

> "When the customer asks a lot of things, we have learned to respond to every request," Chang said. "Some of them were crazy, some of them were irrational, [but] we respond to each request courteously. […] Intel has never done that, I knew a lot of customers of Intel's here in Taiwan and all [of them] wished that there were another supplier." Companies just don't get it, that customer service is almost always the most important aspect of the company. The customer will put up with a lot of bullshit if communication is rock solid. Handing off your customer service to agents that don't have reading comprehension, who don't have any authority, or who are completely non-understanding is going to hurt business. And I'm not talking about customer service that can write flully emails thanking and apologizing and butt kissing, I'm talking about good customer service is when the agent understands the request, takes it seriously, runs it up the flag pole if needed, and can act on it.