I think it's partly down to Twitter. On Twitter there are or were certain names (and Elon Musk was one of the worst) which it was unwise to say, because those p

I think it's partly down to Twitter. On Twitter there are or were certain names (and Elon Musk was one of the worst) which it was unwise to say, because those people have hordes of weird obsessive fans who search for the name of their beloved, and pop in to sealion. Thus, nicknames. Not really a factor here, of course.