Visa and Mastercard are very strict on merchants (so in this case Twitter), when it comes to any kind of fraud. So this I would take as a signal that Twitter wi

Visa and Mastercard are very strict on merchants (so in this case Twitter), when it comes to any kind of fraud. So this I would take as a signal that Twitter will have to completely clean out frauds. Selling directly through Twitter will then give a high level of fraud protection to customers. Compare this to Instagram and Facebook, where over half of all paid advertising are outright frauds, and where their policy is to allow frauds even when users have reported them. Letting customers purchase directly on social media instead of social media just being ad platforms for scams could be a positive thing. Meta would have to go the same way then. And maybe – maybe – we can move on from the ad/scam/bot hellscape into a system where social media platforms are instead funded by taking a percentage on direct sales from businesses selling there. That would be a much healthier system for everybody involved, except for scammers and ad professionals.