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We are building the new social ad unit at Referly - and every word is written and targeted by humans, not demographic algorithms
by dmor 14y ago
We are building the new social ad unit at Referly - and every word is written and targeted by humans, not demographic algorithms
- RobAley 14y agoThe trouble with that approach is that while algoritms aren't great in this area (at the moment), they are at least trustworthy (in that they'll do what you tell them). People on the otherhand are often untrustworthy, and their definition of targeting is often likely to be quite different to yours and mine. It will be interesting to see how you solve the problem of untrusted users, my feeling is the ideal solution will end up being a combination of humans (users and staff) and algorithms. How to make that scale of Twitter/Facebook will be challenging.