3 ms·

My work is running a business where I sell my time and skills. If I don’t bring my identity, I don’t make sales. My business is an extension of who I am (and

by sneak 2y ago

My work is running a business where I sell my time and skills. If I don’t bring my identity, I don’t make sales. My business is an extension of who I am (and my decades of experience). My identity helps customers understand that. It’s part of a brand story.

layer8 2y ago
I was with you until you mentioned “brand”. You don’t need your identity to be a “brand”. Even more, it tends to be detrimental, because “story” implies inauthenticity.
- pietrrrek 2y ago
  A story is just a sequence of events, it does not necessarily have to be fictional (i.e. inauthentic).