The term for that is countersignalling. https://www.marketingsociety.com/the-library/counter-signalling-or-signalling-it%E2%80%99s-all-about-status https://www.

The term for that is countersignalling. https://www.marketingsociety.com/the-library/counter-signalling-or-signalling-it%E2%80%99s-all-about-status https://www.marketingsociety.com/the-library/counter-signall...